Event Marketing 2022/2023. Challenges of the Meeting Industry in Uncertain Times.

The second edition of the event industry health report focuses on the value of events in times of uncertainty and crisis. Together with MeetingPlanner, the IQS research house and several leading event agencies, we are examining whether it pays off to cancel marketing projects, including event projects, in the face of uncertainty. What do recipients expect and what brings value in the long term? Get to know the answers of over 100 respondents – marketers, event organizers and procurement representatives.